Shriners Children's

Email Marketing Manager

Job Locations US-FL-Tampa
Job Post Information* : Posted Date 1 month ago(1/5/2023 7:33 AM)
Requisition ID
2022-1122
# of Openings
1
Category (Portal Searching)
Marketing

Company Overview

This is a cross-functional position with shared responsibilities between Shriners International and Shriners Children’s.

Shriners Children’s is a family that respects, supports, and values each other. We are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience defines us as leaders in pediatric specialty care for our children and their families.

Shriners International is a fraternity based on fun, fellowship and the Masonic principles of brotherly love, relief and truth. The possibilities for having fun as a Shriner are endless. Our local Shrine Centers (chapters) around the world have thousands of activity-based clubs, units and events that provide ways for members to connect with each other in a fun environment. A unique aspect of our local chapters is that creativity is encouraged, and if a club for a particular activity doesn’t exist, members are empowered to create one. This position also supports the hospital system that the Shriners International fraternity founded in 1922.

Job Overview

Shriners Children's and Shriners International are looking for a full-time Email Marketing Manager to join the Marketing and Communications team based out of Tampa, FL. The Salesforce Marketing Cloud Manager will work closely with the Chief Marketing Officer and Digital Marketing Director to provide strategic guidance and implementation expertise for a growing Salesforce suite.

 

This position is classified as a hybrid remote position. Hybrid remote positions will occasionally need to attend onsite meetings and training, or participate in on-location event support.

 

Key initiatives included: establish workflow processes and procedures, build customer journeys, development of reporting standards, analyze campaign performance and leverage automation to improve efficiency. 

 

Responsibilities

Position responsibilities include serving as platform specialist for SFMC to guide strategy and implementation for an enterprise wide, multi-business unit configuration; establishing best practices and processes, including support, email template development, journey planning and development, campaign management, brand standardization and technical execution; and troubleshooting and solving  complex problems, including investigation, analysis, testing, and deployment.

 

This position will provide support and oversight for each hospital marketing and communication team to support the execution of campaigns, monitor engagement and establish best practices within Salesforce Marketing Cloud. The ideal candidate will demonstrate strong communication skills, strategic thinking and acute technical abilities.

Qualifications

The ideal candidate will have 2 years of Salesforce Marketing Cloud/Exact Target experience and a Bachelor's Degree in a related field (Digital Marketing, Marketing and Communications, Information Technology Management). Salesforce Marketing Cloud Certification would be a plus. Technical areas of note for this position are experience in all facets of Salesforce Marketing Cloud. (Journey Builder, Email Studio, Web Studio, and Content Builder); understanding of Salesforce CRM configurations to ensure SFMC and SFCRM data can sync and advanced ability with responsive HTML and CSS. Intermediate understanding of Google Analytics..

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